Tuesday, February 13, 2018

Answers To A Series Of Questions: The REAL TALK Life Of An Internet Marketer

Building wealth using Internet based products and services  WeHit


I was recently ask a series of questions from one of my Facebook group member. He is considering Network marketing as a way to generate extra income as he faces retirement after 30 years in the workforce. 

I was humbled, when he inquired that he had read a few of my posts and articles. Feeling that I had a "wealth of knowledge" for which he could pull from.

In reflection, as I replied to him, that I have been doing this online networking for over 15+ yrs. That I am in fact, NO guru nor marketing sensation. Yet, what I can offer, are facts, hard knocked real world experiences in an industry that is some what saturated and can be misleading. Yet, one can create a worth while income if one is serious about their ultimate goal........to network using the internet to generate an extra income source.


I have also re-published a couple of articles from a few years back to include along side this post. I have title them "Back to the Basic Series" that follows. Tagged below:



 Back To The Basic Series: Web Presence - When Marketers Need To Network Market

Back To The Basic Series: What Is SEO.....Search Engine Optimization?


I would like to start this article with this proven reality. There are many many roads that you can and will travel down in your pursuit of  success in this industry. Whether you travel by MLM (multi-level-marketing), direct-sales and/or affiliate/referral marketing. The methods for which you will acquire your brand/name recognition,  generate leads and the product and services you choice to associate with will require effort. Nothing ever in my life have I done, wanted or that was worthwhile.......came easy or without setbacks, disappointments and failures. POINT BLANK!



 Earn More Money Affiliate Referral Program
This is life's law, and when it comes to money, there is plenty of it out there in the world for sure. But no-one, no-one is just going to give it to you nor will it come instantly. Keep that within your common view points as you journey along your ventures.



As you will find out as you read on, I will be honest, yet simple. In the last few years, a fav. quote of mine has been just that "simplicity is simple". As with many of life's episodes, difficulties generally become even more challenging when they are dealt with negatively or with complexity. 


"LIFE is really not that complicated (especially now, in our modern age state), humans just make it that way!"


 To start off with, my last 3-5 post/articles are re-prints from 2009 - 2011. I'm republishing them as they not only apply to my current projects, yet are taken it back to the basics. Again, keeping it simple. 


Once your foundation is secured, all other endeavors can now be built upon this infrastructure. So please indulge yourselves in my previous articles after you have read my reply to my fellow colleague.



QUESTIONS ASKED:
Who is your target market ?? How do you promote your service?? What are the most effective channels of communication?? What are your biggest challenges and your biggest success?? Would you change anything that you have , looking back ?? 


I will be as straight forward and honest..........as that would be my best advice.

Be honest, always be upfront & truthful. Because this will have a direct effect on what I feel is the most important aspect of your business/company..
........

Your name aka your "Brand"!


Below are the stages I went through in the transformation of my logo and image. I started this journey for him, my son.....my why!
(WE) would always remind me that it wasn't just about the WEalth, but WE (Him & ME!). As the times of trials and life's tribulations arose, it would also become my motivation. To never forget why I began this quest.

For me, my tactic/strategy was whether straight forward. Wehit has been in circulation for a few years now. The thought process into the name stems from people who are always interested in wealth building, health & wellness. Which is the #1 product for online marketer, plus it was actually what I started out marketing. I was with a company called "Legacy For Life" which is something like i26 now. Of course, the internet and technology is everywhere. Wealth Health & Internet Technology acronym for WE.H.I.T. Along side the fact, I wanted us (WE, my son & I) to hit it big on our own terms.


Wehit Wealth Health Intrenet Technology Logo
When you work as hard as you will, put in the insane amounts of time and spend the types of $$$ to acquire clients & consumer. The last thing you want, is to lose him/her over distrust.






As you've seen recently, for example, the Wynn Resorts. A very successful venture for all these years. Then wham! A bad practice, lie or of course, the mistreatment of your employee, client or customer. Everything you worked for is swept from underneath you within a blink of an eye.


For years his brand will be tarnished. (I believe they are selling the brand resorts) With the #metoo movement in full swing. Yea.....probably the best business move.


But if you were a little mom & pop business your brands reputation would be a bit more costly, even devastating.
So yes, always treat everyone you come in contact with the utmost respect. As you will see later on, longtime clients/consumer relationship may become long time friendship relationship.



The Internet can be unforgiving



WeWork Brand name Logo  Affiliate Bootcamp

When people see your name, brand, logo or anything that you are associated with. You want something "positive" to be the first thing that comes to their mind.   




I guess the next question I'll tackle real quick would be, would I change anything hindsight

You know, we all in hindsight can be assured this rosy path to our goals and successful outcome of our ventures. If only we did this or changed that. Fact is, life doesn't work like that. We live and we learn. We apply, we do and we respond to the re-actions of our actions. 

Internet marketing, just as most businesses is a funny business. When I first made the conscious decision to pursue online marketing as a way to make an income........I was working in the prison system, running a mobile D.J. business, doing music production work, on call for a moving company (Mayflower). After my daughters wedding, I found out I was going to be a dad again. (I have two older children from a previous relationship that had ended several years earlier.) 



I stayed busy......what I learn before about raising children is they grow up fast. As much as I tried to be in my two oldest life, when you looking at them at 20ish, you still question yourself. Wondering, could I have been there more? Looking at two grown people that you watched morph from tiny babies. Does a little mojo on your psyche. Knowing that I now will be going through this again, what was I going to do this time. 

I had some sales experience (Funny thing is I really didn't like sales, remember being honest) I sold computers, TV's but mainly audio equipment. Big screen TV's was the rage, bag (bricks) phones on the raise. Try convincing people to pay $1 - $3 a minute to make a phone call, where you had to be in a certain location because of limited coverage. When a phone booth call cost between 15 & 25 cents. 



Music production equipment Set-up
When I would sale audio, my main gig, due to my background in sound and recording engineering. I knew my equipment pretty well. Yet, we were trained/told to upgrade customers. I always stayed within the top 3 sales leader-board. And I didn't consider myself a salesperson. what I did was sell what people needed. I'd ask them what they plans were, how long they expected to use their equipment. Fill them in on the future of audio & video. In other words, I was educating them along the way. They became my repeat customers. 

They would even pay me to come to their homes and set up they equipment. Remember back then, you start talking about left & right channels, Dolby surround sound, center, rear speaker hook-up, syncing Dvd/laser disc players with Cd players and cassette decks to receivers. Well.......most people just want it set and play. 

What I'm getting at, when we talk about hindsight, comes from my most important quote ever. I use this a lot........
"Everything Happens for a reason

You read into the road/path ahead of you and take what was giving to you yesterday and grow with it ~ win or lose! If I was to take even a little something and changed it.......would the message/lesson afforded me or someone else, get to it's destination. Our mistakes are our life's lessons. Some of us need a few knocks to get it right, some get it right off the bat. 



As business & entrepreneurs, those mistakes and set-back are what makes you stronger and hopefully grow. I can't change anything hindsight......but I can use what I've learned yesterday to better my path tomorrow. So should you.


Pave Your Own Path
Our goals are one big picture puzzle. In our minds we see it. We can plan it out on paper for clarity. Yet, it is when we execute, fall down and get back up, when we appreciate the little gains over the huge setbacks. We put a little piece of that puzzle together. The more pieces we get to collect or learn and apply it the base of the puzzle....... the clearer that puzzle, that picture becomes.





 


Next I'll cover targeted audience, there's a couple of ways to look at this. Your audience will be determined by your product or service. It's really that simple. Once you've provide the internet a means to finding you.......website/blog. That's where you start on SEO, Search Engine Optimization. Your product/service will determine your keywords and phrases that you will use. 

As for products or services,  you may come across some that will say concentrate on one product or services. And yes, that's fine. Especially if you are new to this industry. Focus on setting up your brand and establishing SEO. But you will soon fine out.......let me use the following as an example. 

Go into any store, restaurant or shop. You will not find any of these places with just one item. You won't go into the grocery store to find just one product, into a restaurant, and only one item on the menu or at service shop, where they offer just one kind of service. 

Why then would you spend amazing amount of time and energy building on one item. You want to build for expansion. This is called multi-streams of income. The wealthy use this simple method always.




 I'm going to address the two questions on promotions & effective communication channels as one. It will be some what short and sweet. (I think) Establishing your brand, your identity online as your foundation. This will start a domino effect as you apply a multitude of strategies along the way. 


First, you will find that there will be an endless sources of marketing materials at your disposal. They will range from free to $1000s. Take your time. Because you first want to figure out what your niche or identifying trait will become. Meaning, what will people come to associate you with. 




As you pin point a direction you want to travel. Keep in mind these thoughts. This will be a long term endeavor. (This is a business, remember to build it as that) You will be able to do most of the work via internet/computer/smartphone. 

With that being said, remember you want this to be a passion not a job! So, think about the things you like, what are you comfortable with and what will you want to do consistently that you will have fun doing. Believe me, with all the time & effort necessary in putting your business all together. It is less stressful when you are happy and passionate about it's what you are doing and about it's outcome. 

What hobbies do you like, what are you interests? What are your talents, jobs skills? Apply those in your business plan! Yes, internet marketing can have a business plan, this is your future business and income stream. Business plans help you focus on the details that easily get overlooked. When you have these in place.....realize that this leads to your knowledge base. You should be a bit comfy talking, writing and promoting what you know. There is where you will find your target audience. There you will find your avenues to products and/or services to exploit. 



As for channels to market. Every place, every outlet and every medium is a potential exposure, client or sales. Money is everywhere. So you must get your brand, product and service to the masses (a narrowed target mass of course). Offline, flyers, talk about what you do to people.



Remember, you should involve yourself with products & services you are passion about. 

Things that you like, are interested in or hobbies. All you really are doing then is talking about what you love and oh by the way.......you have a product or service attached to it. 

Challenges in internet marketing are establishing your network and capturing quality leads. I said earlier, money is everywhere. Yet, people are hard pressed to come up off of it.

Simply start with what you are comfortable with in terms of the different types of services to use. Your main focus will be the use of "SALES FUNNELS", this will help build your "LIST". 

But get solid in the uses of your essentials.........websites, blogs, writing style and the use of social media outlets. Then explore paid services. You will go into them with a much better understanding of their effects and worth.



Building relationships through Network marketing
My biggest success?
.........finding and building relationships. Your business is consumer oriented. You are socializing. Make them apart of your family. On all my different media outlets, the ones that are still around. Stayed around even though they were at one point or another a client/consumer then dropped out or stop buying product. Yet, because of the relationship built, they are still in my circle today. 


I still have what are now my personal friends, that were merely online marketer back when I started. So I actually build my friendship base along the way. Some have help me deal with issues as I was raising my son solo. He's a teenager now....and trying to be a grow-up before he really is. "Sign!" And a few have been a blessing because there were times I'd be online or call and have met, talk with him. So he also knows a few of them from when he was like 5 or 6 yrs. old. 

Everything happens for a reason........Do what you love, give it 100% and it just works out in some form or another. Again, I haven't made my millions yet......but all that effort, knowledge from the past, it sure is shaping that future! Live & learn.......LIFE of an online marketer!

Continued success & blessings
Andrew "1stPeacemaker" Hayes




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Back To The Basic Series: Web Presence - When Marketers Need To Network Market


Marketer Networking Online using Internet Marketing

Back to the basic, in a series of re-prints articles from my yesteryear's as an internet marketer. I'm republishing some of the basic fundamentals of network marketing. 

There's a lot of information out there that tends to become mangled, twisted and whether confusing to those just getting into this industry. Hopeful you have read my previous article.........where you can you can get a glimpse of my back ground journey into the world of laptop/smartphone marketing as a home business.

Why my concern to back track on the simplicity?


Baby Boomers Population Graph
With some 75+ million baby boomer set to retire over the course of the next 14 years. They are turning 65 years of age at a rate of 10,000 a day. Many, as the latest statistic proclaim, will not have the funds to enjoy a decent retirement. Sighting 45% have no retirement saving at all.  Boosting a near 65% having to continue working past the age of 65. 



Baby Boomer and Technology for Home Business
There is technology that is in place, to allow our most popular generation an opportunity to at least work from the comfort of their home after retirement. After decades of punching the clock. And setting the stage for the younger generations. It's time we bring them into the online marketing loop.

   I like you to take a moment to picture this scenario. Its Saturday afternoon, you get a called from a friend, telling you about this huge sell down at the mall. Great, you love a good deal. Problem is, they didn't tell you which store had the sell. Malls are filled with many types of stores. Which one do you go to, how will you know where to get this great sell? You walk up & down, looking at all the printed ads in the window. Hundreds of shop to choose from.

Two very important events happened here.....

   1) A friend gave you information on a sell -- Word of mouth, networking (marketing) referral marketing

   2) Now that you know about this sell, where do you go to get your deal? 



The search......! As you pass by store after store, reading the advertisements, eventually you find the right store by what you see & read on outside ads or display racks. It is this very same nature of consumer hearing, seeking out and buying a product/service in a physical store as it would be in your online store.

   The most important piece of the puzzle in internet marketing is your web presence. Your web I.D. 



Internet Marketing with Landing Pages
   The place where consumers thirsty for your information, products and/or services will visit. This also known as "Branding". You create an online brand by building a business presence. Your website will serve as your main online presence and will act as a center point for all of your online promotional efforts. Your website should be distinctive, easy to navigate, and full of useful information. 

   Think exactly what purpose you want your website to serve. Information, promotions of other businesses, hobbies etc., exactly who your website targets, should have been made little cleaner, defined with your business plan.
  
   No matter how small your company is, if you are selling products or services, it is essential to have a website to reach your customers. Websites do not cost too much to build. Consider your website as a tool for expanding your business and profit. The internet has become  inexpensive, fast and the most reliable form of communication in this hi-speed  paced world of ours. And having a website, is your store in that huge mall we talked about earlier.



 Internet marketing with Email List Building Strategies
 Taking your business on the internet is going to open up an entire new market for you than a physical store, simply because of the vast amount of potential customers you can reach.(one & half billion people are online across the global in 2009 to just over 4 billion user in 2018)

   Your website must allow customers to do business with you. People want to do things fast. This world is in a rush, people carry cell phones and laptops, so that they can stay connected. Your website is as powerful marketing tool as newspapers and magazines were in the past. If you want your business to go global, then you definitely need to have a marketing website.

   There's very little that can't be sold over the internet. With 10's of millions shoppers now online, purchasing everything from books to computers to cars to real estate to jet planes to natural gas, you name it. If you can imagine it, someone will figure out how to sell it online. Ebay, Amazon and even Walmart to name a few.

   Internet marketing research firms predict that the number of online consumers will grow at a rate of 25% to 45% over the next few years. 25% to 45% growth.,,,..you've got to want a piece of that pie!


Internet Marketing Infograph

   Consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression and capture that sell.



  Your website is your store online; so you must have a presence on the internet so consumer can easily find out more about your business and the products/services you have to offer. 

   Everyone that is in this industry needs a website. Why? Most home-based internet entrepreneurs have what is called a replicated website for that business their in. 
You've seen these urls: theircompanycom/yourname


Google Search Engine BoxDid you know that these (internet addresses) can not be picked up by search engine spiders. (Programs that constantly crawl the internet - worldwide web collecting information for search engine index.) This is how one is able to locate websites using Google, Bing, Baibu, Duck Duck Go & countless other search engines. Google being the reigning king.


   Imagine all the free traffic & sales.....missed because visitors simply can not get to your website. Worse yet, brought from someone else who was able to draw that visitor to their business site.

If you have an online business with a replicated website You need a permanent home webpage.

Solution:

A website with *Forwarding service*

   If you are unable to move your existing website content (replicated website), hard to remember, unprofessional or just plain ugly url. You may want to think about establishing your own domain name website with forwarding service. Someone visiting your permanent web page can automatically be transported to your existing website instantly.
Another reason to have your own permanent web page.

Try this:

Place in the search engine box of Google, these keywords........
WeHit  with any of the following words......Wealth health internet technology

   You will find something about my site or me....... http://www.wehit.org  in these positions 

Wehit -
   Google ~ 1st page - position #1, 3, 4 & 6 spot listings
   Bing ~ 1st page - position #1, 2, 3, 4 & 6 spot listings



 Internet Marketing with Sales Funnels
Wealth Health Internet Technology -
   Google ~  #1 & #2 spot on pg.1 (out of 23,900,000 results)
   Bing ~  #1 & #2, 3 & 4 spot on pg.1 (out of 34,300,000 results)

I have a web presence for my informational website business.
Could your business use that kind of extra exposure? 

Be presence

See you @ the top,
WeHit




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Back To The Basic Series: What Is SEO.....Search Engine Optimization?

SEO Search Engine Optimation


Search engine optimization (SEO) -- 

Is the art of creating webpages that will make your site easy to find on the internet. One does this by optimizing each page of your site for search engine (Google, Bing etc.,) relevance. Is it related to what you say your site is about.

If your site is about the Ocean, then the web content should mainly, focus on ocean topics. It is important to understand basic search engine optimization. SEO strategies include choosing target search terms (words that people will use/put into a search engine box) that your audience is looking for, creating content that utilizes these search terms, and gaining incoming links to your site (that are related to the theme & search terms of your site aka your business). 

   There are a number of free online tools, such as the Wordstream Keyword Suggestion Tool and the Google Keyword Tool, that can help you select the best search terms for your website. These are also known as Keywords:



Smartphone Google Engine Box with analytics search
 When you optimize your webpages, these pages should rank higher in a search-engine return pages (SERPs). Creating a greater likelihood of traffic (visitors) to your site. This is what you want......constant visitor.


   There are several methods and opinions about how a webpage should be optimized, with much of it depending on the type of site, it's content, purpose & competition. But in basic search-engine optimization, it relies strongly on the proper use of keywords and key-phrases that describes your sites content.
   
   The first place keywords should appear is in the TITLE section of the source code. They should also appear in the Meta description. Here it should be described as accurately as possible, repeating the keywords (just a couple of times). Its a good idea for each subsequent pages, to have their own unique keywords listed in they source code. The page title should use one or more of these unique keywords for maximum search-engine optimization. 



 SEO Build your list on internet with 14 Day Trial


Since these SEO rely so heavily on keywords, the most important keywords and key-phrases should be used liberally in the first few paragraphs of the content of each page. then sprinkled throughout the body. The last paragraph of every page should be keyword rich, but not over done.  There is no solid rule of thumb, research does indicate a comfort keyword density zone between 3%-8%. 
   
Caution should be used when using keywords liberally without becoming repetitive. It can also be helpful to use bold or italics on a keyword or two, but not to excessive.

Internet marketing is the marketing of products and services using the internet as its business medium!

Includes: 

Web promotion plans and an effective web design and development strategy. 

Practicing search optimization techniques

Blogs

Publishing articles & online press releases

Marketing niche with affiliate and referral programs

  
   Your website or blog that is your online business, is of little use if you produce NO traffic (visitors) to your site. You have to generate traffic thereby, increasing business sales which in turns creates income. You'll want a way to draw visitors in who didn't use a search engine as well. 


 Internet Marketing with List Building Program


   Internet marketing helps add potential customers and the number of quality leads to your website. It will also increase your name and brand recognition. A website specifically designed to sell, should be visually pleasing, user-friendly, use effective keywords and keyword-phrases, website description ( Meta tags) and have quality content relevant to the theme of your business webpage. 

   What do you want to accomplish by using internet marketing? To find new clients? Provide services and information to existing clients? Sell products and/or services? Will it educate your target market? 

   Decide on the best way to define your website as this will inevitably help you reach out to a broadly-defined demographic group. Carefully selecting your internet marketing strategies will help ensure your business success. 



 Successful Marketing with Sales Funnel
Successful internet marketing is not just about huge advertising costs, it's about great SEO through marketing strategies that use of these marketing trends:




· SALES FUNNELS;
Channels in which internet marketers identify potential customers at varies level of contact to converting them into paying customers. 

· LIST BUILDING; 
A process of gathering huge amounts of consumers or contacts information for purpose of delivering important news, products, services or events.
Get Caught up On Your List Building Skills!
 List Building Program: a free, comprehensive email marketing course that covers everything you need to know to grow your list by up to 10,000 subscribers in as little as 90 days. It was designed to help marketers maximize their email marketing efforts by enhancing their lists with new, engaged contacts. 
 More details about the course here: 
· SOCIAL MEDIA MARKETING;
The means of using social media sites like Facebook,Twitter,  and Instagram for marketing purposes.

· MOBILE/TEXT MARKETING;
The use of Smartphone, tablets and any wireless device for your online marketing strategies.

· VIDEO MARKETING;
Sites like Youtube or video medium on website, blogs to promote and market products, services and events.


· CONTENT MARKETING;

Internet marketing involving the creation and sharing of online material (such as Podcast, videos, blogs, and social media posts) that does not outright promote a brand but is intended to stimulate interest in its products or services.


· INFLUENCE MARKETING; 

A marketing process using high profile individuals to promote a brand to your targeted audience for maximum impact.



· E -MAIL MARKETING Opt-in; 
Using e-mail channels to build your customer list & marketing your products and services.


· NEWSLETTERS, ARTICLES;
Marketing to your potential audience using newsletters, articles and subscription based strategies. 



· BANNER ADVERTISEMENTS; 
Internet marketing that embeds advertisement onto a web page. With the intention of attracting traffic to your website/blog by linking to the website of the advertiser.



Always remember........most importantly, the internet becomes your most valuable marketing tool, use it and use it wisely and often! 

Interesting enough, people do and have made a comfortable living just off the technology of the computer, internet.

Why not get your piece of the pie?

See you @ the TOP,
Wehit



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Copyright © 2018 Andrew Hayes All Rights Reserved
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