Saturday, December 4, 2010

Internet Marketing & more.......What is it????

Internet marketing ~~ is the marketing of products and services using the internet as its business medium!


  • Web promotion plan and an effective web design and development strategy.

  • Practice good Search Optimization Techniques

  • Blogs

  • Publishing articles & online press releases

  • Marketing niche with affiliate, and referral programs

Internet marketing - Your website/online business is of little use if you produce NO traffic (visitors) to it.. You have to generate traffic thereby, increasing business which in turns creates income. You'll want a way to draw visitors in who didn't use a search engine. 

   Internet marketing helps add potential customers and the number of quality leads to your website. It will also increase your name and brand recognition. A website specifically designed to sell, should be visually pleasing, user-friendly, use effective keywords and keyword-phrases, website description ( Meta tags) and have quality content reverent to the theme of your webpage. What do you want to accomplish by using Internet marketing? To find new clients? Provide services and info to existing clients? Sell products and/or services? Will it educate your target market? 

   Decide on the best way to define your website as this will inevitably help you reach out to a broadly-defined demographic group. Careful selection of internet marketing strategies will help ensure your business success.

Internet marketing is not all about huge advertising costs, but effective use of these internet marketing tools:

· Video marketing;

· Blogging;

· Social marketing;

· Mobile marketing;

· Widget marketing;

· Links;

· Viral marketing;

· E-mail marketing - Opt-in e-mails;

· Newsletters, Ezines; Articles

· Viral marketing;

· Banner advertisements;

· Affiliate programs;

· Reciprocal links;

· Search engine optimization;

Most importantly, the internet becomes your most valuable marketing tool!

What Is SEO.....Search Engine Optimization?

   Search engine optimization (SEO) -- is the art of creating webpages that will make your site easy to find on the internet. One does this by optimizing each page of your site for search engine (Google, Yahoo & MSN etc.,) relevance (Is it related to what you say your site is about.). 

   If your site is about the Ocean, then the web content should mainly, focus on ocean topics. It is important to learn the basics of search engine optimization. Basic S.E.O. strategies include choosing target search terms (words that people will use/put into a search engine box) that your audience is looking for, creating content that utilizes these search terms, and gaining incoming links to your site (that are related to the theme & search terms of your site). 

   There are a number of free online tools, such as the Overture Keyword Suggestion Tool and the Google Keyword Tool, that can help you select the best search terms for your website.

These are also known as Keywords:

   When you optimize your webpages, these pages should rank higher in a search-engine return pages (SERPs). Creating a greater likelihood of traffic (visitors) to your site. This is what you want......constant visitors.

   There are several methods and opinions about how a webpage should be optimized, with much of it depending on the type of site, it's content, purpose & competition. But in basic search-engine optimization, it relies strongly on the proper use of keywords and keyphrases that describe your sites content.

   The first place keywords should appear is in the TITLE section of the source code. They should also appear in the Meta description. Here it should be described as accurately as possible, repeating the keywords (just a couple of times). It's a good idea for each subsequent pages, to have their own unique keywords listed in they source code. 

   The page title should use one or more of these unique keywords for maximum search-engine optimization. Since these SEO rely so heavily on keywords, the most important keywords and keyphrases should be used liberally in the first few paragraphs of the content of each page. then sprinkled throughout the body. 

   The last paragraph of every page should be keyword rich, but not over done. A excellent rule of thumb is to reach for keyword density between 5-10%. Caution should be used when using keywords liberally without becoming repetitive. It can also be helpful to use bold or italics on a keyword or two, but not to excessive.

Copyright © 2010 Andrew Hayes All Rights Reserved