Saturday, June 20, 2009

What Is SEO.....Search Engine Optimization?

What Is SEO.....Search Engine Optimization?

Search engine optimization (SEO) -- 

   is the art of creating webpages that will make your site easy to find on the internet. One does this by optimizing each page of your site for search engine (Google, Yahoo & MSN etc.,) relevance. Is it related to what you say your site is about.

   If your site is about the Ocean, then the web content should mainly, focus on ocean topics. It is important to understand basic search engine optimization. SEO strategies include choosing target search terms (words that people will use/put into a search engine box) that your audience is looking for, creating content that utilizes these search terms, and gaining incoming links to your site (that are related to the theme & search terms of your site). 

   There are a number of free online tools, such as the Wordstream Keyword Suggestion Tool and the Google Keyword Tool, that can help you select the best search terms for your website. These are also known as Keywords:

   When you optimize your webpages, these pages should rank higher in a search-engine return pages (SERPs). Creating a greater likelihood of traffic (visitors) to your site. This is what you want......constant visitor.

   There are several methods and opinions about how a webpage should be optimized, with much of it depending on the type of site, it's content, purpose & competition. But in basic search-engine optimization, it relies strongly on the proper use of keywords and key-phrases that describes your sites content.

   The first place keywords should appear is in the TITLE section of the source code. They should also appear in the Meta description. Here it should be described as accurately as possible, repeating the keywords (just a couple of times). Its a good idea for each subsequent pages, to have their own unique keywords listed in they source code. The page title should use one or more of these unique keywords for maximum search-engine optimization. 

   Since these SEO rely so heavily on keywords, the most important keywords and key-phrases should be used liberally in the first few paragraphs of the content of each page. then sprinkled throughout the body. The last paragraph of every page should be keyword rich, but not over done.  There is no solid rule of thumb, research does indicate a comfort keyword density zone between 3%-8%. 
   Caution should be used when using keywords liberally without becoming repetitive. It can also be helpful to use bold or italics on a keyword or two, but not to excessive.

   Internet marketing is the marketing of products and services using the internet as its business medium!


   Web promotion plans and an effective web design and development strategy.

Practice good search optimization techniques


Publishing articles & online press releases

Marketing niche with affiliate, and referral programs

   Internet marketing - 

   Your website/online business is of little use if you produce NO traffic (visitors) to your site. You have to generate traffic thereby, increasing business which in turns creates income. You'll want a way to draw visitors in who didn't use a search engine as well. 

   Internet marketing helps add potential customers and the number of quality leads to your website. It will also increase your name and brand recognition. A website specifically designed to sell, should be visually pleasing, user-friendly, use effective keywords and keyword-phrases, website description ( Meta tags) and have quality content reverent to the theme of your webpage. 

   What do you want to accomplish by using internet marketing? To find new clients? Provide services and info to existing clients? Sell products and/or services? Will it educate your target market? 

   Decide on the best way to define your website as this will inevitably help you reach out to a broadly-defined demographic group. Careful selection of internet marketing strategies will help ensure your business success.

Internet marketing is not all about huge advertising costs, but effective use of these internet marketing tools:

· Video marketing;

· Blogging;

· Social marketing;

· Mobile marketing;

· Widget marketing;

· Links;

· Viral marketing;

· E-mail marketing - Opt-in e-mails;

· Newsletters, Ezines; Articles

· Viral marketing;

· Banner advertisements;

· Affiliate programs;

· Reciprocal links;

· Search engine optimization;

Most importantly, the internet becomes your most valuable marketing tool!

Up and coming Topics:

Personal wealth building development topic

Setting financial goal




Wealth - The abundance of valuable resources or material possessions, things we accumulate; it is how much you have

Money in the bank

Value of your stock certificates

Real estate you own

Debt elimination

   If you want to accumulate wealth you must first eliminate debt - when you constantly owe others, it very unlike that you can build a solid financial st. This is what I've been doing for the last few years. Eliminating those I owe. I've had to sacrifice many luxuries but my debt is down to less than what most people pay for their car. Mostly small liabilities like a student loan, doctor bills, etc.,

   If you can get your liabilities in order, building wealth can surely be realized. Below, I have scratched the surface on the fundamentals to building wealth. these are the basic building blocks to obtaining your financial goals.

Wealth - Real wealth gives you options--for how you work, how much time you spend with your children & grand-children, where you travel, and when you will retire.

   Actively manage your money by understanding the net-worth of your wealth-building process. Instance riches comes only to a select few, but most riches are realized after careful planning and effective management of their resources, have a goal, creating a plan, and disciplined to execute the plan.

   Become educated – the fact remains that with increased education; one’s earning potential drastically increases, Managing finances is one of the most challenging things for many people in their daily lives. It’s no secret that many people can be impulsive buyers, or simply don’t think far enough in advance. One of the best ways to build personal wealth is to simply save money. Any little bit you can spare can really add up over time.

   One of the most important concepts you'll discover is that most successful wealthy people leave the comfort of their J.O.B. and go out on their own to build their own businesses. These people achieve wealth and financial freedom because they understand that working for someone else keeps them limited to their full potential. No matter how wonderful and generous your boss may be, you can never achieve what he has until you repeat what he has done. You must build your own dream, not work your boss’s dream!

Asset: Things you own (cash, bank accounts, 401k, rental properties etc.).

Liability: Things you owe (a credit card balance, expenses, a car or mortgage note, etc.).

Net worth: The difference between the value of your assets and your liabilities.

Assets subtracted by your liabilities equals your net worth!

Control spending: If you spend more than you pull in, say, per month this equals a negative cash-flow. Bad Budget! Budgeting your expenses gives you your best defense on where your money goes and can help you reach your financial goals. Whether you make thousands of dollars a year or hundreds of thousands of dollars a year, a budget is the first and most important step you can take towards putting your money to work for you. Having a financial budget may help find that about 5-15% of your total spending may not be necessary .

   -- Calculate what your income per month is.

   -- Determine how much essentials costs monthly.

   -- Determine & calculate your non-essentials monthly.

   -- Spend every cent on paper before the next month begins

   -- Give it 2-4 months to start working....starting a budget is tough if you are not accustomed to one.Save : 10% - 30% is a good place to start, but if you can't find a way to set aside 30% for your future, then start out smaller, maybe 10%, 8%, or 5%, or whatever you're able to do, but just start.Emergency saving: There will always be some kind of unexpected expense......ALWAYS. Car Repairs, Medical health care, etc.,

Be prepared!

   This is why you want to start out at around 30% saving because you also will need to split that saving per month between these other categories.

Debt elimination: List all of your current credit cards & get them switch to the lowest interest rate you can find, consolidate if possible. But, beware you may trade lower rates for longer pay outs.

   -- Negotiating with creditors for settlements is another option for debt elimination.

* Try to eliminate credit card usage if at all possible. *

   -- Using a debit card instead of a credit card gives you all the convenience of a credit card but withdraws money immediately from your checking account, so that you do not keep digging yourself a hole.

   --Talk to a specialists, such as credit counselors and financial management companies. Develop an investment strategy: When considering any investment, you should keep in mind the big picture. The objective is to ensure your financial growth and security over a long term period.

   --Consult experts & do the research.

Copyright © 2017 Andrew Hayes All Rights Reserved

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