Tuesday, February 13, 2018

Back To The Basic Series: Web Presence - When Marketers Need To Network Market


Marketer Networking Online using Internet Marketing

Back to the basic, in a series of re-prints articles from my yesteryear's as an internet marketer. I'm republishing some of the basic fundamentals of network marketing. 

There's a lot of information out there that tends to become mangled, twisted and whether confusing to those just getting into this industry. Hopeful you have read my previous article.........where you can you can get a glimpse of my back ground journey into the world of laptop/smartphone marketing as a home business.

Why my concern to back track on the simplicity?


Baby Boomers Population Graph
With some 75+ million baby boomer set to retire over the course of the next 14 years. They are turning 65 years of age at a rate of 10,000 a day. Many, as the latest statistic proclaim, will not have the funds to enjoy a decent retirement. Sighting 45% have no retirement saving at all.  Boosting a near 65% having to continue working past the age of 65. 



Baby Boomer and Technology for Home Business
There is technology that is in place, to allow our most popular generation an opportunity to at least work from the comfort of their home after retirement. After decades of punching the clock. And setting the stage for the younger generations. It's time we bring them into the online marketing loop.

   I like you to take a moment to picture this scenario. Its Saturday afternoon, you get a called from a friend, telling you about this huge sell down at the mall. Great, you love a good deal. Problem is, they didn't tell you which store had the sell. Malls are filled with many types of stores. Which one do you go to, how will you know where to get this great sell? You walk up & down, looking at all the printed ads in the window. Hundreds of shop to choose from.

Two very important events happened here.....

   1) A friend gave you information on a sell -- Word of mouth, networking (marketing) referral marketing

   2) Now that you know about this sell, where do you go to get your deal? 



The search......! As you pass by store after store, reading the advertisements, eventually you find the right store by what you see & read on outside ads or display racks. It is this very same nature of consumer hearing, seeking out and buying a product/service in a physical store as it would be in your online store.

   The most important piece of the puzzle in internet marketing is your web presence. Your web I.D. 



Internet Marketing with Landing Pages
   The place where consumers thirsty for your information, products and/or services will visit. This also known as "Branding". You create an online brand by building a business presence. Your website will serve as your main online presence and will act as a center point for all of your online promotional efforts. Your website should be distinctive, easy to navigate, and full of useful information. 

   Think exactly what purpose you want your website to serve. Information, promotions of other businesses, hobbies etc., exactly who your website targets, should have been made little cleaner, defined with your business plan.
  
   No matter how small your company is, if you are selling products or services, it is essential to have a website to reach your customers. Websites do not cost too much to build. Consider your website as a tool for expanding your business and profit. The internet has become  inexpensive, fast and the most reliable form of communication in this hi-speed  paced world of ours. And having a website, is your store in that huge mall we talked about earlier.



 Internet marketing with Email List Building Strategies
 Taking your business on the internet is going to open up an entire new market for you than a physical store, simply because of the vast amount of potential customers you can reach.(one & half billion people are online across the global in 2009 to just over 4 billion user in 2018)

   Your website must allow customers to do business with you. People want to do things fast. This world is in a rush, people carry cell phones and laptops, so that they can stay connected. Your website is as powerful marketing tool as newspapers and magazines were in the past. If you want your business to go global, then you definitely need to have a marketing website.

   There's very little that can't be sold over the internet. With 10's of millions shoppers now online, purchasing everything from books to computers to cars to real estate to jet planes to natural gas, you name it. If you can imagine it, someone will figure out how to sell it online. Ebay, Amazon and even Walmart to name a few.

   Internet marketing research firms predict that the number of online consumers will grow at a rate of 25% to 45% over the next few years. 25% to 45% growth.,,,..you've got to want a piece of that pie!


Internet Marketing Infograph

   Consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression and capture that sell.



  Your website is your store online; so you must have a presence on the internet so consumer can easily find out more about your business and the products/services you have to offer. 

   Everyone that is in this industry needs a website. Why? Most home-based internet entrepreneurs have what is called a replicated website for that business their in. 
You've seen these urls: theircompanycom/yourname


Google Search Engine BoxDid you know that these (internet addresses) can not be picked up by search engine spiders. (Programs that constantly crawl the internet - worldwide web collecting information for search engine index.) This is how one is able to locate websites using Google, Bing, Baibu, Duck Duck Go & countless other search engines. Google being the reigning king.


   Imagine all the free traffic & sales.....missed because visitors simply can not get to your website. Worse yet, brought from someone else who was able to draw that visitor to their business site.

If you have an online business with a replicated website You need a permanent home webpage.

Solution:

A website with *Forwarding service*

   If you are unable to move your existing website content (replicated website), hard to remember, unprofessional or just plain ugly url. You may want to think about establishing your own domain name website with forwarding service. Someone visiting your permanent web page can automatically be transported to your existing website instantly.
Another reason to have your own permanent web page.

Try this:

Place in the search engine box of Google, these keywords........
WeHit  with any of the following words......Wealth health internet technology

   You will find something about my site or me....... http://www.wehit.org  in these positions 

Wehit -
   Google ~ 1st page - position #1, 3, 4 & 6 spot listings
   Bing ~ 1st page - position #1, 2, 3, 4 & 6 spot listings



 Internet Marketing with Sales Funnels
Wealth Health Internet Technology -
   Google ~  #1 & #2 spot on pg.1 (out of 23,900,000 results)
   Bing ~  #1 & #2, 3 & 4 spot on pg.1 (out of 34,300,000 results)

I have a web presence for my informational website business.
Could your business use that kind of extra exposure? 

Be presence

See you @ the top,
WeHit




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