Thursday, August 27, 2009

Most important piece of the puzzle is your web presence!

   I want you to take a moment to picture this scenario. Its Saturday afternoon, you get a called from a friend, telling you about this huge sell down at the mall. Great, you love a good deal. Problem is, they didn't tell you which store had the sell. Malls are filled with many types of stores. Which one do you go to, how will you know where to get this great sell? You walk up & down, looking at all the printed ads in the window. Hundreds of shop to choose from.

Two very important events happened here.....


   1) A friend gave you information on a sell -- Word of mouth, networking (marketing) referral marketing


   2) Now that you know about this sell, where do you go to get your deal?


   The search......! As you pass by store after store, reading the advertisements, eventually you find the right store by what you see & read on outside ads or display racks. It is this very same nature of consumer hearing, seeking out and buying a product/service in a physical store as it would be in your online store.


   The most important piece of the puzzle in internet marketing is your web presence. Your web I.D.


   The place where consumers thirsty for your information, products and/or services will visit. This also known as "Branding". You create an online brand by building a business presence. Your website will serve as your main online presence and will act as a center point for all of your online promotional efforts. Your website should be distinctive, easy to navigate, and full of useful information. 


   Think exactly what purpose you want your website to serve. Information, promotions of other businesses, hobbies etc., exactly who your website targets, should have been made little cleaner, defined with your business plan.
 
   No matter how small your company is, if you are selling products or services, it is essential to have a website to reach your customers. Websites do not cost too much to build. Consider your website as a tool for expanding your business and profit. The internet has become  inexpensive, fast and the most reliable form of communication in this hi-speed  paced world of ours. And having a website, is your store in that huge mall we talked about earlier.

   Taking your business on the internet is going to open up an entire new market for you than a physical store, simply because of the vast amount of potential customers you can reach.(one & half billion people are online across the global in 2009)


   Your website must allow customers to do business with you. People want to do things fast. This world is in a rush, people carry cell phones and laptops, so that they can stay connected. Your website is as powerful marketing tool as newspapers and magazines were in the past. If you want your business to go global, then you definitely need to have a marketing website.


   There's very little that can't be sold over the internet. With 10's of millions shoppers now online, purchasing everything from books to computers to cars to real estate to jet planes to natural gas, you name it. If you can imagine it, someone will figure out how to sell it online. Ebay, Amazon, Craigslist even Walmart to name a few.


   Internet marketing research firms predict that the number of online consumers will grow at a rate of 25% to 45% over the next few years. 25% to 45% growth...you've got to want a piece of that pie!


   Consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression and capture that sell.


   Your website is your store online; so you must have a presence on the internet so consumer can easily find out more about your business and the products/services you have to offer.


   Everyone that is in this industry needs a website. Why? Most home-based internet entrepreneurs have what is called a replicated website for that business their in.

You've seen these urls: yourcompanycom/yourname

  Did you know that these (internet addresses) can not be picked up by search engine spiders. (Programs that constantly crawl the internet - worldwide web collecting information for search engine index.) This is how one is able to locate websites using Google, Yahoo & countless other search engines.


   Imagine all the free traffic & sales.....missed because visitors simply can not get to your website. Worse yet, brought from someone else who was able to draw that visitor to their business site.


If you have an online business with a replicated website You need a permanent home webpage.


Solution:


A website with *Forwarding service*


   If you are unable to move your existing website content (replicated website), hard to remember, unprofessional or just plain ugly url. You may want to think about establishing your own domain name website with forwarding service. Someone visiting your permanent web page can automatically be transported to your existing website instantly.

Another reason to have your own permanent web page.

Try this:


Place in the search engine box of Google, these keywords........

WeHit and/or Wealth health internet technology

   You will find something about my site http://www.wehit.org  in these positions (as of December 11, 2011)


Wehit -

   Google ~ 1st page - position #1, 3, 4 & 6 spot listings
   Bing ~ 1st page - position #1, 2, 3, 4 & 6 spot listings



Wealth Health Internet Technology -
   Google ~  #1 & #2 spot on pg.1 (out of 23,900,000 results)
   Bing ~  #1 & #2, 3 & 4 spot on pg.1 (out of 34,300,000 results)

I have web presence for my informational website business.

Could your business use that kind of extra exposure?

Be presence

See U @ the top!


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